AI Insights · Timothy · January 2021
Latin America's Top 5 iOS Dance Games in Q4 2020: A Sensor Tower Performance Review
Explore the Q4 performance of the top 5 dance games on iOS in Latin America, with insights from Sensor Tower. Trends show varying downloads and active user numbers.
As 2020 came to a close, the dance game category on iOS in Latin America saw interesting trends in user engagement and downloads. Sensor Tower provides us with a comprehensive look into how these games performed during the fourth quarter of the year.
Just Dance Now, published by Ubisoft, experienced a steady increase in revenue, closing the quarter with $9K in the last week of December, up from $6K in early October. Downloads peaked at 13K in the final week of December, showing a notable rise from the 9K downloads at the start of the quarter. The game also saw a growth in weekly active users, finishing at approximately 28K, an increase from the 27K at the beginning of Q4.
Coco Play's Ice Skating Ballerina showed a slight fluctuation in revenue, ending the quarter with $126. Downloads, however, doubled from 703 at the start of the quarter to 1K in the first week of December. Weekly active users reflected a similar pattern, with a significant jump to nearly 2K in early December from 1.5K in late September.
Another Coco Play title, Dance Clash: Ballet vs Hip Hop, saw a modest revenue at the start and end of the quarter, with $98 and $64 respectively. Downloads had a spike in mid-October reaching over 2K but ended the quarter at 1.3K. The game maintained a steady base of active users, ending slightly higher at around 10K in December.
The performance of Acrobat Star Show, also by Coco Play, was relatively stable in terms of revenue, ending at $75. Downloads saw a noteworthy increase to 1.2K in the last week of December. Weekly active users saw an uptick as well, rising to 2.9K from the initial 2.7K in September.
Lastly, JoJo Siwa - Live to Dance concluded the quarter with a modest revenue of $41. The game's downloads saw a peak in early October with 1.7K but ended the quarter at around 509. The weekly active users hovered around the 4.9K mark at the quarter's end, down from a high of 7K in mid-October.
For more detailed insights and data on app performance, Sensor Tower's platform is the go-to source for understanding market trends and user behavior.
